AutoRANK
revenue management without the guesswork
AutoRANK combines proprietary ranking data, real-time market context, and expert guidance to give revenue teams clear visibility into what drives performance on Airbnb.
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"AutoRANK has significantly improved my revenue team´s performance."
Make better decisions before revenue is impacted
Revenue management today is significantly more complex than it was just two years ago. Supply continues to grow, demand is more volatile, dynamic pricing engines are everywhere, and OTAs continually alter their ranking algorithms. In this environment, even small shifts in rank and visibility can materially impact performance.
Yet most teams do not know where they are ranked or what action to take. AutoRANK provides an earlier, forward-looking signal of visibility and booking probability, giving revenue teams the ability to respond while outcomes are still controllable, not after performance has already declined.
The old way
Reactive revenue management
- Page views & bookings decline first
- Revenue already impacted
- Manual investigation begins
- Pricing changes without clear cause
- Reactive conversations with owners
AutoRank´s new way
Proactive revenue management
- Ranking shifts first
- Earliest signal of booking probability
- Clear drivers behind performance
- Advisory, data driven insights enhance RM decisions
- Proactive conversations with owners
Turn ranking
insights into action
Built over four years, AutoRANK turns complexity into clear, actionable decisions.
AutoRANK equips revenue managers with forward-looking ranking data and advice to make smarter decisions on Pricelabs and Wheelhouse. Our CSM works with you to customize, interpret, and advise on a course of action based on rank
Instead of reacting after the fact, you gain a forward-looking view of how actions across your listings and competitors impact rank and booking probability.
AutoRANK supports revenue management teams with:
- Leading indicator of booking probability - ahead of impressions, page views, conversions, and bookings.
- Quantifying the impact of you and your competitors actions on rank
- Focusing on properties that need action with dashboards and alerts.
- Improving owner discussions.
- Leveraging our vast experience in ranking.
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Trusted by revenue teams
By acting earlier and with clearer context, revenue teams using AutoRANK improve revenue performance, reduce operational overhead, and operate with greater consistency at scale.
Increase of
RevPAR
Drive higher RevPAR and stronger demand capture by acting before bookings are impacted.
Reduction in time & operational overhead
Eliminate manual investigation and post-mortem analysis when performance changes.
decrease in
owner churn
Back-up every strategy decision with our booking probability data that owners understand.
Use cases
Real-world scenarios showing how revenue teams use ranking signals to act earlier, make better decisions, and protect performance before bookings are impacted.
Reviews impact ranking
A highly competitive property with a strong rating receives a low review, triggering a sudden drop in ranking and visibility.
What changed: AutoRANK quantified the decline in ranking the next day.
How teams acted: Using AutoRANK insights, the revenue manager applied a pricing adjustment of 8% to restore rank.
Outcome: Ranking and visibility recovered quickly, bookings normalized, and rates were restored once rank and demand stabilized.
Competitors insights
A property´s ranking drops despite any changes to pricing, promotions, reviews, or any other actions..
What changed
The degradation in rank was caused by competitor actions (such as price reductions). AutoRANK detected which competitor´s rank had improved over of the property.
How teams acted
Upon AutoRank´s suggestion, the revenue manager adjusted policies to recover rank. With the help of a 5 start review, ranking increased further, thus preventing pricing adjustments.
Outcome
Visibility and bookings recovered within days and booking momentum recovered. Long before page views, and conversions declined.
High rank opportunity
The property´s rank through strong reviews that had not only 5 stars but also “Best Airbnb I ever stayed in” in the comments.
What changed
As the rank increased to the first page, the bookings picked up.
How teams acted
AutoRANK suggested a 10% increase in price. The revenue manager raised base price by 10%.
Outcome
Ranking stayed high for six days and then started to tail off slowly over the following weeks. After 4 weeks, the revenue manager lowered the base price by 10% to the original price to improve rank. During the 4 weeks, the property received 9 bookings with the higher rate.
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Testimonials from customers
“AutoRANK changed how we manage distribution. We no longer wait for bookings to decline before acting. Ranking gives us the earliest signal of performance shifts and the confidence to respond quickly.”
Dennis Goedheid
Casiola
“What sets AutoRANK apart is the clarity. We understand why performance changes, not just that it changed.
That has transformed how we make pricing decisions and communicate with owners.”
Head of Distribution
Vacation rental management company
“AutoRANK removed a huge amount of manual analysis from our workflow.
We spend far less time diagnosing issues and far more time making informed decisions.”
Revenue Manager
Urban portfolio, high-density markets
Frequently
asked questions
What is distribution management?
Distribution management (DM) is the operational component of revenue management focused on how effectively a property is positioned across online distribution channels. It involves analyzing ranking, visibility, availability, pricing, and listing attributes across OTAs to influence booking probability and revenue potential.
How is AutoRANK different from other ranking tools?
Most tools show a ranking number or score. AutoRank goes further by explaining why ranking changes occur and providing expert guidance on what actions to take. Teams understand whether shifts are driven by pricing, competitor actions, reviews, availability, or cross-channel effects and receive clear direction on how to respond.
Is AutoRANK a pricing tool?
No. AutoRank does not replace pricing tools. It works alongside them by explaining when and why pricing or distribution changes are needed. AutoRank provides ranking intelligence and expert guidance that helps revenue teams make smarter, faster decisions with their pricing tools.
Does AutoRANK work across multiple OTAs?
AutoRank’s standalone Distribution Management offering currently focuses on Airbnb. A broader Distribution Management solution covering Airbnb, Vrbo, Booking.com, and direct channels is available through AutoRank’s full Revenue Management offering.
How does ranking affect bookings?
Ranking directly impacts visibility. Research has shown that 75% of bookings occur on the first two pages of OTA search results, and platforms like Airbnb only surface a limited number of listings per search. Higher ranking increases visibility, which directly correlates with booking probability.
Can ranking predict demand changes?
No. Ranking does not predict demand. It reflects how a property is positioned relative to demand and competition. Ranking helps revenue management teams adjust pricing and distribution decisions in response to market conditions and competitor behavior, not forecast demand.
Is AutoRANK software only, or does it include expert guidance?
AutoRank combines a data visualization tool with expert advisory services. Teams receive ranking intelligence alongside guidance from revenue experts who help interpret changes, prioritize actions, and apply best practices consistently.
What is AutoRANK’s proprietary ranking methodology?
AutoRank’s proprietary ranking methodology is built on years of research and real-world testing across markets and OTAs. It measures how different property attributes influence ranking, visibility, and booking probability, and quantifies their relative impact by platform and market. This methodology powers AutoRank’s insights and expert guidance, allowing revenue teams to understand what is driving performance and focus on the actions that matter most, without manual investigation or guesswork.