Revenue management has become more complex and more competitive. Pricing tools are widely adopted, yet many operators still struggle to consistently outperform competitors and explain performance across OTAs.

In this STR Rev Talk, Richard Vaughton moderates a conversation with Dennis Goedheid, Founder & CEO of Casiola, and Bart-Jan Leyts, CEO of Otamiser and AutoRank, on why traditional, reactive revenue management is no longer sufficient, and what leading operators are doing differently to stay ahead.

Rather than focusing on tools or tactics, this session explores the real-world decisions behind modern revenue management, the challenges operators face today, and the impact of adopting a more proactive approach.

What you’ll learn:

• Why traditional, reactive revenue management is no longer sufficient
• How Casiola evolved its revenue strategy as the portfolio grew
• What proactive revenue management looks like in practice
• The real impact this approach has had in both strong and softer markets

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