How The Heim increased their page views by 10,000

The Heim is a boutique property management company in Manchester, England offering stylish, hotel-like rentals that make guests feel right at home. Their properties were top-notch, their service was exceptional, but there was a problem.

Their Airbnb listings weren’t getting enough visibility.

Great properties, but they were not reaching their full potential

Even with high-quality accommodations, if your listings are buried in Airbnb’s search results, potential guests won’t see them, let alone book them. The Heim knew they needed a better strategy to get their properties in front of the right audience. Then CEO Corin Craig discovered AutoRank.

Craig realized AutoRank’s AI-driven approach to listing optimization could be the game-changer they needed to improve their OTA performance. So, in July 2024, The Heim partnered with AutoRank to give their Airbnb listings a serious boost.

Integration via Guesty’s PMS

The Heim uses Guesty’s property management software to manage all its listings in one place. With features like a unified inbox, channel manager, and multi-calendar, it helps keep operations organized and provides a clear overview of all properties.

Guesty is also among the first PMS solutions to integrate directly with AutoRank, allowing The Heim to easily optimize its Airbnb listings and keep them aligned with Airbnb’s ranking dynamics.

property management the Heim

The strategy: smarter listings, more bookings

Airbnb’s search rankings are all about relevance, engagement, and conversion. AutoRank’s AI-powered tools tackled The Heim’s challenges from multiple angles, making their listings work harder and smarter. Here’s what they did.

Adaptive listing optimization

Airbnb’s new ranking engine puts guest search behavior front and center, because it works. By prioritizing listings based on how guests actually search, Airbnb has seen a 20% increase in bookings compared to the old ranking system. 

AutoRank analyzes guest search behavior and Airbnb’s ranking algorithm to boost your property's visibility. It then refreshes your listing every 48 hours, keeping it optimized and relevant to Airbnb’s ever-changing search dynamics. 

AutoRank updated The Heim’s listing titles and descriptions every 48 hours based on guest search trends. This meant:

  • Titles were crafted to highlight the most searched-for amenities and unique selling points.
  • Descriptions were rewritten to be more engaging, structured, and easy to read.
  • Keywords were fine-tuned to match what potential guests were actually searching for.

This dynamic approach ensured The Heim’s properties showed up in the right searches and attracted the right guests.

Local events and attractions

Recent studies have shown that guests select properties as much for their location to events and attractions as to the property itself. AutoRank updates local attractions and events into the listings to improve the relevancy to the guests. The solution made sure The Heim’s listings included strategic, location-based keywords, boosting their chances of showing up in highly relevant searches.

Revenue management that works

While the listing optimization brought more attention to The Heim’s listings, getting the most out of that extra visibility there was a need for an adaptive revenue management strategy. With increased views, the revenue management team could be more agile in their pricing strategy and focus on profit maximization rather than revenue maximization. The revenue management team ensured the properties were always positioned at the right price point to maximize earnings. 

The synergy between improved visibility and strategic pricing created a powerful cycle, more people found the listings, more bookings were secured, and revenue climbed. Which in turn improved their rankings.  With this approach, The Heim didn’t just attract guests; they optimized their revenue potential with every single stay.

‍

The results: 10,000 more clicks, more bookings, more revenue

The impact was clear. After implementing AutoRank in July, their 19 listings experienced 9,827 additional page views over the following 7 months compared with the previous period. More eyes on the listings meant more chances to get booked.

Thanks to the increased visibility and optimized pricing, The Heim’s revenue soared:

  • Total revenue increase: +55.22%
  • Revenue per available listing: +19.23%
  • Average nightly rate growth: +7.18%

Higher occupancy, even in low season

Off-peak seasons can be brutal for bookings, but The Heim didn’t just survive, they thrived. Their listings started showing up at the top of search results, leading to a 16% YoY increase in occupancy during January, typically a slow month.

What The Heim’s CEO had to say

Corin Craig, Founder & CEO of The Heim, couldn’t be happier with the results:

“The team is great in what they do, this collaboration gave me the possibility to invest in other parts of the business.”

The takeaway

The Heim’s success proves that Airbnb ranking matters. Even the most beautiful, well-managed properties won’t perform if they’re hidden in search results. But with the right optimization strategy, hosts can dramatically improve their listing’s visibility, attract the right guests, and boost revenue.

If you’re struggling with low rankings or inconsistent bookings, AutoRank can help. Their AI-driven approach ensures your listing performs at its full potential.

Book a demo now. 

‍