Aligning owners as revenue strategies evolve in a dynamic market
July 23, 2025
11:00 AM
1 hour
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About the webinar
In the third episode of the STR Rev Talk webinar series, we explored how property managers can align revenue strategy changes with owners, internal teams, and revenue managers quickly and effectively.
Event description
The short-term rental market is becoming increasingly dynamic, driven by oversupply and unpredictable demand. This shift has required more agile revenue management strategies and faster, more informed decision-making from revenue managers, property management companies, and owners alike. As a result, aligning owner expectations with evolving strategies has become an even greater challenge.
Richard Corttell from Lighthouse shared exclusive insights from July’s U.S. market data, highlighting key trends shaping pricing and demand. Jasper Ribbers, head of revenue management at Freewyld Foundry, offered firsthand experience on communicating strategy changes to owners and fostering alignment across teams. Together, they discussed practical approaches for ensuring strategy shifts are implemented with agility and clarity, empowering property managers to navigate the challenges of today’s market confidently.
In this session, you will learn how to:
- Exclusive July market insights from Lighthouse
- How to align owners with an agile, risk-based revenue strategy
- Key leading market indicators to share with owners
This is your chance to hear how top operators navigate uncertainty and walk away with strategies you can apply right away.