In the competitive vacation rental market, visibility and smart revenue management are key to driving performance. To boost their OTA rankings and portfolio results, Casiola, an award-winning vacation rental company, partnered with our revenue management experts for a focused performance experiment.

Background

Casiola, renowned for its commitment to providing extraordinary hospitality and seamless property management services, manages over 300 homes across different locations, including the Greater Orlando area, Aruba, and Miami. In a bid to further optimize their property performance, Casiola engaged in a test case with AutoRank’s revenue management team from August to December. This experiment included 50 underperforming properties selected from Casiola's portfolio in Orlando and Miami.

The approach

The AutoRank team started by optimizing the listings on OTAs of the selected properties to maximize online visibility and enhance OTA rankings using our machine learning algorithm. In combination with strategic revenue management and tailored strategies, AutoRank aimed to improve the revenue of the selected listings. 

Results and impact

The outcomes of the collaboration between Casiola and AutoRank surpassed expectations, showcasing significant improvements in key performance indicators:

• Revenue per available room (RevPAR):
  
  • The 50 selected listings achieved an impressive $18 increase in RevPAR, significantly outperforming the market
• Online visibility and engagement:
  
  • Average page views for the portfolio surged by 40,218 during the test period, surpassing similar listings in the area and indicating heightened visibility and engagement on OTAs.
• Occupancy:
  
  • Additionally, the occupancy of Casiola listings by 19%.

Dennis Goedheid, the founder and CEO of Casiola expressed his satisfaction with the collaboration. He said:

I've always strongly believed that revenue management and optimizing rankings go hand in hand. I was thrilled to discover that AutoRank shares this vision. For a large property manager, maintaining and monitoring listings effectively at scale is quite the challenge, yet AutoRank has cracked the code on this.

Lessons learned and future outlook

The success of the collaboration underscores the importance of optimizing OTA rankings and implementing smart revenue management strategies. By harnessing the expertise of AutoRank in listing optimization and revenue optimization, Casiola fortified its position as a leading player in the US vacation rental management industry.

To learn how AutoRank can help your listings reach their full potential, book a call with one of our experts.

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